15. Carry Business Cards. Salon Marketing 101: be your own greatest advertisement. Ever have a stranger compliment your hair or nails on the subway or while shopping? Not only is it flattering, it is the perfect opportunity to say, “Thank you! I did it myself, here is my business card if you’re interested in the same treatment!” 16. Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify. To our surprise, there was no minimum order with our supplier, however, we still had to place a pretty big order as the product itself is very expensive. For salons, online reviews provide tremendous reach. About 96% of shoppers search online for a local business, and 91% read online reviews, which appear the most in search results. Salons and spas can win more business through reviews because they provide social proof, build trust, and influence consumer decisions looking for local services.