What is meant by product and trade name franchising
Product and trade name franchising is the licensing of a franchisee or dealer to sell or distribute a specific product using the franchisor’s trademark, trade name, and logo. Standard forms of franchising include product franchising, traditional franchising, and business format franchising. Trade Name Franchisee can be defined as an arrangement in which there is a supplier (franchisor) who supplies a product or product family to any dealer (franchisee) who could also avail the identity (brand name) of the supplier (franchisor). Trade Name Franchise is also known as product franchise.